Prepared for Mandy Cushing · Maddie's Footprints

Every family matters.
Every dollar does too.

You've built something extraordinary. But right now, your tools are quietly costing you — in time, in donors, and in mission impact. Here's the full picture.

Your goal Re-engage 7,600 lapsed donors. Raise $400K+ annually. Serve more families facing infant loss — where every $500 covers a burial, and every $100 funds an hour of grief counseling.
The hidden cost

What doing nothing costs you

Staying the course isn't free. It has a real dollar amount — and it shows up in three places every single month.

Staff time lost
$900
Reconciling 9 spreadsheets after every event. Five-to-six hour batches that should take minutes.
Lapsed donor losses
$2,333
6,800 former donors who said yes to your mission — then were never heard from again.
Major donor opportunity
$417
High-capacity donors in your community giving to similar causes — invisible to you right now.
Monthly cost of inaction
$3,650
Based on your organization's actual numbers
Families that could be served instead
88
per year at $500/burial
Make it yours

Adjust to your reality

These numbers are built from your conversations. Move the sliders to see your custom picture.

Your ROI calculator
Slide to reflect your organization — the results update in real time.
Lapsed donors in your database 6,800
Average donor gift (re-engagement) $100
Event admin hours saved per event 6 hrs
Staff hourly cost $25/hr
Re-engagement conversion rate 10%
Donors you could re-activate
680
Based on your lapsed list and your conversion estimate
New annual revenue potential
$68,000
From re-engagement alone — not counting new major gifts or event growth
Staff hours freed per year
144 hrs
Hours back in your hands to focus on mission, not spreadsheets
Dollar value of time saved
$3,600
Calculated at your organization's hourly rate across 24 events annually
First-year net return
$62,301
Return on investment
670%
Families served (additional)
136
136 more families could receive burial support or grief counseling with your re-engagement revenue alone. That's the real number on the other side of this decision.
AI-powered fundraising
Meet Penny

Your intelligent fundraising partner

Penny isn't ChatGPT giving generic advice. She's trained on nonprofit fundraising expertise and powered by your data — so every answer, every insight, and every recommendation is specific to Maddie's Footprints.

Donors ready for an ask
Penny surfaces who's most likely to give — and how much — so you go into every conversation prepared.
Real-time performance answers
"How are we pacing vs. last year?" Just ask. No report building, no waiting.
Donor meeting prep
Walk into every major gift conversation with a full brief on giving history, capacity signals, and suggested ask amounts.
Data cleanup, on command
Penny can flag gaps, fix records, and keep your database healthy — so your reports are always accurate.
Side by side

GiveSmart today vs. Bloomerang

You've seen what staying costs. Here's what the difference looks like in practice.

Current platform
GiveSmart
Nine-spreadsheet reconciliation after every event
No proactive glitch notifications — you find out by losing hours
Credit card failures with no real fix from support
No lapsed donor automation — 6,800 donors sitting idle
No wealth screening — major donors invisible to you
No AI fundraising intelligence
QuickBooks export requires manual category matching
Bloomerang
Bloomerang Giving Platform
Native QuickBooks sync — categorized by fund, campaign, and ticket type
Proactive status alerts — weeks ahead for downtime, immediately for issues
95% first-call pickup rate, US-based Bloomerang support team
Automated re-engagement journeys — segmented by giving level
DonorSearch wealth screening built in — find major donors in your area
Penny AI — fundraising intelligence trained on your data
Smart donation amounts that adjust by location, device, and local giving patterns
Investment overview

Built for what Maddie's Footprints needs

Everything included. No surprise add-ons. One platform.

Giving Platform Pro · Up to 15,000 records
Everything you need to grow
$9,299
per year · 52% bundle discount applied
CRM — up to 15,000 records, unlimited users
Donation forms, event registration, auctions
Peer-to-peer fundraising
Text-to-donate & outbound texting
Unlimited journey automations
DonorSearch wealth screening (your contacts)
Penny AI fundraising partner
Nightly address & deceased status updates
Built-in email marketing tool
Unlimited chat, phone & email support
Data conversion from GiveSmart included free — a $2,000 value — when you sign by May 29th, 2026. Your four years of donor history comes with you.
This pricing is valid for 30 days. Sign by May 29, 2026 to lock in the conversion waiver.
Context on pricing

You're currently investing ~$3,000/year in a tool that's costing you hours after every event and leaving 6,800 donors untouched. The delta is real — but so is the return. Your calculator above shows what even a 10% re-engagement rate unlocks. We're committed to working creatively on structure — including extended free months upfront — because we believe in what you're building.

Next step

Ready to see what's possible?

Your board meeting is May 26th. Let's make sure you walk in with a number they can believe in — and a platform that earns it.

Kaden Singh
Account Executive, Bloomerang
+1 863-496-6121
kaden.singh@bloomerang.com
bloomerang
Built for Purpose · bloomerang.co