Built for Purpose · Prepared for Somerville Museum

Somerville's stories deserve more than a spreadsheet.

You've kept Somerville's history alive for over 100 years. Now it's time to build the revenue foundation that keeps it alive for 100 more — without adding another system to the stack.

47%
More raised in year one, on average across Bloomerang customers
154%
Improvement in first-time donor retention
More costly to find a new donor than to keep one you already have
24K+
Nonprofits trust Bloomerang to grow their giving every day
Stephanie's Own Words
"None of our systems talk to each other. We're doing a hell of a lot of manual work… and we can't keep doing things as we always have." — Stephanie Marlin-Curiel, Executive Director
The current reality at Somerville Museum:
Bulk emails in batches of 10 3 hours to send a renewal campaign Manual member entry into PastPerfect No donor retention visibility Square, Eventbrite, Squarespace, PastPerfect, Google Sheets — siloed One board member bailing out cash shortfalls 94% grant dependency — one cycle away from a crisis
The Fragmentation Problem

Five systems. Zero connection. One exhausted ED.

Every hour Stephanie spends reconciling data between five platforms is an hour not spent on the major gift conversations that get the museum to $200K.

PastPerfect
Donor & membership records
Square
Payment processing
Eventbrite
Event ticketing
Squarespace
Newsletter & website
Google Sheets
Volunteer scheduling
Bloomerang
CRM · Fundraising · Events · Email · Volunteers · Membership
One unified platform
💡

Gilda's data duplication concern is solved by design. Square transactions, Eventbrite RSVPs, membership renewals, and new donors all flow into one record automatically — no manual entry, no reconciliation, no missing data.


Interactive ROI Calculator

What does Bloomerang actually return?

Use Somerville Museum's real numbers or adjust the sliders to model your scenario. The math updates in real time.

Your Numbers
Current annual individual giving $36,000
Somerville Museum 2023 individual donations: $36K
Expected giving lift with Bloomerang +47%
Bloomerang customers average 47% more raised in year one
New donors acquired (Good Neighbor program) 30
Monthly giving converts community supporters at $5–$20/mo each
Average new donor annual value $120
Recurring donors giving $10/mo = $120/yr (conservative)
Major Gift Potential
Donors upgraded with DonorSearch insights 3
ProspectView identifies who in your 1,165 contacts can give more
Average upgraded gift increase $2,500
Strategic ask based on actual giving history — not guesswork
Time Value
Hours/week reclaimed from manual tasks 8 hrs
Bulk email, member entry, reconciliation, renewal batches → automated
Year One Revenue Gains
📈 Retention & giving lift +$16,920
🤝 New Good Neighbor donors +$3,600
🎯 Major gift upgrades +$7,500
⏱️ Staff time value recovered $9,152
💳 Bloomerang investment −$2,899
Estimated Net Year-One Return
+$34,273
Conservative estimate based on your actual data
The $200K Goal Math

Somerville currently raises ~$36K from individuals. A 47% lift gets you to ~$53K in individual giving. Add the Good Neighbor program, 3 major gift upgrades, and the membership retention engine — and the path to $200K operating revenue becomes a strategy, not a hope.

The Hidden Price Tag

What staying in PastPerfect actually costs

Every line item the board is trying to avoid has a mirror cost they're not seeing — in time, in donors lost, in major gifts never made.

416+
ED hours per year on manual data work
8 hrs/week × 52 weeks batching emails, entering members, reconciling Square against PastPerfect against Squarespace. At $22/hr equivalent, that's $9,152 in salary-equivalent waste — more than 3× the cost of Bloomerang.
💸
$17K+
Left on the table from unrealized giving
47% of $36K in individual donations — the average lift Bloomerang customers see in year one. That's not a projection. That's what happens when you actually know who your donors are and can reach them at the right moment.
🎯
Unknown
Major gift potential sitting unidentified in your 1,165 contacts
Without DonorSearch ProspectView, you're making asks blind — either too low (leaving money behind) or too high (scaring donors away). The data is public. You just don't have it in front of you yet.
$9,152
Annual ED time lost to manual work
$17K+
Individual giving left on the table
$26K+
True annual cost of doing nothing

The real question for the board isn't "$3,899 vs. $528." It's whether doing nothing is worth $26K+ per year in lost time and unrealized giving. The line item they're protecting against is already being paid — just invisibly.

Built for Somerville Museum's Needs

Everything you asked for. Nothing you don't need.

Based on your discovery conversation and every question raised since February — here's what Bloomerang solves for you specifically.

🔄
Recurring Credit Card Auto-Updates
When a Good Neighbor member's card expires, Bloomerang automatically updates it. They stay giving. You never have to chase them down. This is the infrastructure the Good Neighbor program needs to work.
Good Neighbor Program
🎫
Ticketing + Door-Side Check-In
Sell tickets for Tavern Talk, walking tours, opening receptions — all events flow into donor records automatically. QR-code check-in via mobile app. Every attendee's history tracked, no manual entry required.
Events & Attendance
🤝
Membership Portal + Auto-Segmentation
Members sign up online and land in the right group automatically — no one manually entering them. Renewal reminders go out on their own. You'll finally know who's lapsed, who's renewed, who's upgraded.
Membership Engine
📊
Plain-Language Reporting
Type "show me donors who lapsed and came back this year" — Bloomerang's AI builds the report. No SQL, no formulas, no spreadsheet wrestling. And yes: lapsed → recaptured groups are built in automatically.
Replaces PastPerfect
📬
Segmented Email Built In
Same drag-and-drop engine as MailChimp and Constant Contact — which you've used before. Send to "Core Supporters" or "NARM members" or "first-time donors" without exporting to Squarespace. It's all one place.
Replaces Squarespace Email
🎯
DonorSearch ProspectView (Included)
See what your 1,165 contacts are giving to other nonprofits — built in, no extra charge. Know who to ask for $2,500 vs. $25 before you pick up the phone. The $2,000/yr full-suite is optional, not required.
Major Gifts
🔔
Nightly Address + Deceased Updates
Connected to NCOA (National Change of Address). Addresses auto-update when members move. Deceased status updates automatically — so you can send condolence letters and avoid sending solicitations to grieving families.
Database Health
📝
Journey Automations
Set up a new member welcome series, a lapsed-donor re-engagement sequence, or a year-end giving campaign — and let the system run it. Up to 3 active journeys, each with custom timing, triggers, and reverse-trigger cutoffs when someone gives.
Replaces Manual Outreach
📱
Smart Donation Amounts
When left on, Smart Amounts dynamically adjust suggested giving levels based on donor location and device. Average gift with Smart Amounts: $103. Without it: $52. Your call — but the math is hard to ignore.
Online Giving
Introducing Penny

Your AI fundraising partner. Actually trained on your data.

Most nonprofit AI tools are glorified Google searches — the same answer for every org. Penny is different. She reads your donor records, giving history, and wealth screening data to give you insights specific to your supporters, not everyone else's.

📋 Prepare me for a donor meeting 📊 Write a lapsed-donor report ✉️ Draft a thank-you for a $2,500 gift 🎯 Who should I call this week?
Penny · Live Example
YOU
Prepare me for a major gifts ask. How much should I request?
P
Based on her giving history — $66K to your museum over time, with her largest gift of $5K in 2023 — and her charitable giving profile showing consistent support for arts & culture nonprofits in the $2K–$5K range, I'd recommend an ask of $5,000. Her recent gift dropped to $20 (possible donor fatigue) — open with appreciation before the ask. She's also connected to the Boston Public Art Triennial board, which may give you a warm introduction angle.
YOU
Write me a thank you for her last $25,000 gift.
P
I'm still smiling from our conversation. Your gift of $25,000 is extraordinary — it's the kind of commitment that doesn't just fund programs, it signals belief in what we're building together. You've been with us since 2018...
Honest Comparison

Bloomerang vs. Little Green Light

The board is right to ask the question. Here's the full answer — including what LGL doesn't tell you about the true cost of "cheaper."

Capability Bloomerang ($2,899/yr) Little Green Light ($528/yr)
Bulk email (unlimited, segmented) Built-in, MailChimp-grade Requires Zapier add-on ($$$)
DonorSearch wealth screening ProspectView included in base Requires $2,000/yr separate purchase
Ticketing & event management Full QR-code ticketing + check-in Not available
Membership management Auto-segmentation, auto-renewal ~ Basic, limited automation
Recurring donation auto-updates Auto-updates expired credit cards Manual chase required on expiry
Phone support Unlimited US-based phone support Email and chat only
AI-powered reporting (Penny) Plain-language report generation No AI tools
QuickBooks integration Native, automatic sync ~ Via Zapier (cost + complexity)
Zapier required for integrations Not needed — all built in Required for Square, Eventbrite, etc. — paid per "zap"
Volunteer management Full system available (+$1,000) Not available
NCOA address auto-updates Nightly, automatic Manual
⚠️
The Zapier hidden cost Stephanie flagged: "I wasn't aware of that."

To connect LGL with Square, Eventbrite, and Squarespace — the three systems Somerville Museum currently uses — you'd need Zapier. Every data transfer costs a "zap." During a high-volume event weekend, you can hit your monthly limit, meaning your data stops syncing until the next billing cycle. Bloomerang connects all of these natively. Zero extra cost. Zero transfer limits.

What Customers Say

From organizations just like yours.

Bloomerang serves 24,000+ nonprofits. Here's what the ones who made the switch say.

★★★★★
"Bloomerang is one of the best all-in-one platforms I've ever seen. It makes it so easy to run everything from our transaction reports to event check-in and donor management."
Beth Hill · Lakeland Volunteers in Medicine
★★★★★
"With Bloomerang, I feel like we're finally running the department the way that it should be run."
Julie Angulo · ScholarMatch
★★★★★
"We did a Bloomerang demo and I was like, 'This is it.' The onboarding process was very seamless. It was just a phenomenal choice."
Becca Gray · Pensacola Habitat for Humanity
🏛️
Want a peer reference call?

Kevin can connect Stephanie with a director at a similar small arts or history museum who made the PastPerfect → Bloomerang switch. A 20-minute call that answers every board question.

📊
93% customer renewal rate

The organizations that start with Bloomerang stay with Bloomerang. That's not a talking point — that's 24,000 organizations voting with their renewal check every year.


Your Investment

Transparent pricing. Everything included.

No hidden fees. No Zapier charges. No per-zap surprises. Just one number that unlocks a platform built to get Somerville Museum to $200K.

Recommended
Giving Platform Standard
$2,899
per year · billed annually · 2-year agreement
  • Bloomerang CRM — up to 1,000 records
  • Unlimited users
  • Built-in email marketing (segmented, unlimited)
  • DonorSearch ProspectView (wealth screening)
  • Bloomerang Fundraising — donation forms, ticketing, text-to-donate
  • Membership management + auto-segmentation
  • Up to 3 Journey Automations
  • Nightly NCOA address + deceased updates
  • Recurring donation credit card auto-updates
  • Mobile app + Mobile Video Acknowledgements
  • Penny AI — reporting, insights, donor prep
  • QuickBooks Online integration
  • Unlimited US-based phone, email, chat support
  • Philanthropy Institute Course (40 CFRE credit hours)
  • Self data conversion from PastPerfect (included)
To move forward, contact Kevin Meyer · kevin.meyer@bloomerang.com · 463-274-5176
Optional Add-Ons
  • +
    Bloomerang Volunteer
    Full volunteer scheduling, check-in, automations, and background check integration (Verified First). Adds $1,000/yr → total $3,899.
  • +
    Core Coaching Package
    4 one-on-one private coaching sessions with a CFRE-certified strategist. Database cleanup, campaign strategy, year-end fundraising. $1,100 · add any time in year one.
  • +
    Managed Data Conversion
    Bloomerang team handles full PastPerfect migration with custom code, duplicate checks, and onboarding specialist. $800 (basic) or $2,000 (full). You can use the system during migration.
📋
The Board Pitch Deck
Kevin can provide a ready-to-present one-pager tailored for the board — ROI math, LGL comparison, and the path to $200K. Share this page or request the print version.
The Volunteer ROI Math

Somerville Museum has a large group of young volunteers. Getting just 20 of them to give $5/month = $1,200/year — covering the cost of the volunteer system with money left over. And volunteers who feel seen become your most loyal donors.

Peer Success Story

A museum just like yours — already doing it.

Before Stephanie pitches the board, here's a story they can see themselves in.

130%
Arts & Culture · Public Museum

Grand Rapids Public Museum raised 130% of their gala goal — and eliminated manual data entry entirely.

Like Somerville Museum, Grand Rapids Public Museum is a community-rooted institution built on preserving and sharing local stories. They were losing valuable fundraising time to manual data entry across disconnected systems — sound familiar? After switching to Bloomerang, every event ticket sale, donation, and constituent interaction flowed automatically into one unified record.

"Bloomerang's integrated Giving Platform allows us to streamline our processes so we don't have to enter constituent information manually. Our constituent profiles are now more robust and show us a fuller picture of their engagement."

Betsey Ingraham · Development Administrative Database Manager
130%
of gala fundraising goal raised
Zero
manual data entry after switch
Why This Matters for Somerville

The parallels are hard to ignore.

Community museum preserving local stories
Grand Rapids Public Museum's mission mirrors Somerville's — a community hub built on local history and education.
Buried in manual data entry
They were stuck entering constituent data by hand — exactly what Stephanie described with PastPerfect, Square, and Eventbrite.
Events are a primary fundraising vehicle
Their two largest annual fundraisers — spring and fall galas — relied on event data flowing cleanly into the CRM. Bloomerang made that automatic.
No design expertise needed
"I'm not a web or graphic designer, but creating the look we want has been very user-friendly." — exactly the kind of org Bloomerang is built for.
The bottom line for Stephanie's board

Grand Rapids Public Museum didn't just improve efficiency — they raised more money at their biggest event of the year. That's the same outcome Somerville Museum is chasing with the Access for All campaign and annual giving goals.


See It In Action

Handpicked for Somerville Museum

Based on your goals and challenges, these five videos show exactly how Bloomerang addresses what matters most for your organization.

Penny AI
Prepare for Donor Meetings with AI

See exactly how Penny prepares you for a major gift conversation — pulling giving history, wealth data, and suggested ask amounts automatically.

Recurring Giving
Building Your Good Neighbor Program

A step-by-step look at setting up a recurring gifts program — the infrastructure the Good Neighbor monthly giving program needs to scale.

Automation
Journey Automation: Replace Manual Outreach

See how automated donor journeys replace the hours spent manually batching renewal emails — new member welcome series, lapsed-donor re-engagement, and more.

Wealth Screening
Uncover the Giving Power in Your 1,165 Contacts

DonorSearch ProspectView is included in your bundle. This shows you how to identify who in your existing database has the capacity — and history — to give more.

Volunteer Management
Replace the Google Sheet — and Turn Volunteers into Donors

Somerville Museum is about to hire a volunteer coordinator. This video shows the full volunteer management system — scheduling, check-in, automations, and how volunteers flow seamlessly into the donor database.

The ROI: 20 young volunteers at $5/month = $1,200/year — covering the add-on cost of Bloomerang Volunteer with room to spare.

Somerville's next 100 years start here.

You've spent more than a century holding space for this community's stories. Let Bloomerang handle the systems — so you can handle what only you can do.

Questions? Reach Kevin directly at kevin.meyer@bloomerang.com · 463-274-5176