Prepared for DC Parks Alliance · November 4, 2026
Track neighborhood groups, founding donors, and communications in one system built for a small team that is just getting started.
Business objective
Secure founding donors to fund core operations
DC Parks Alliance launches in January with 6 employees in its first year and up to 10 staff.
Your Mission, Multiplied
DC Parks Alliance is bringing an alliance of smaller neighborhood groups across DC together under one network. Here is how the right system builds on that.
At the 1K record tier, identifying a single donor who gives at the $1,000 major gift level covers the annual cost of predictive donor intelligence.
Newsletters to different segments and individual emails live in the same system as your records, so there is no second tool to maintain.
Why now
DC Parks Alliance launches in January and needs its CRM running in a few weeks, with 6 employees in the first year and up to 10 staff after that.
Why change
Contacts live in a Google Sheet of about 15 names today, and the new website needs somewhere for interested people to land. A network of neighborhood groups plus founding donors needs both tracked in one place.
Why Bloomerang
Bloomerang tracks neighborhood groups and donors in one database, supports major gifts and smaller individual gifts, and sends segmented newsletters and individual emails from the same place.
Your Materials
Call Recordings
Hi, I'm Kevin, your Bloomerang Account Executive. I look forward to working with you to help you achieve your goals and have an even greater impact in your community.
Prepared for DC Parks Alliance · November 4, 2026
Track neighborhood groups, founding donors, and communications in one system built for a small team that is just getting started.
Today the network lives in a Google Sheet of about 15 contacts, and a brand new website is about to start sending people in.Where DC Parks Alliance is starting
The fragmented stack problem
Without Bloomerang, DC Parks Alliance needs separate systems for every function. None of them talk to each other.
Interactive ROI calculator
Starting from zero. Adjust the sliders to match DC Parks Alliance's goals.
IGP · Predictive donor intelligence
Move the slider to your record count. Any one of the three outcomes below covers the annual cost on its own, and most organizations reach all three.
How many outcomes does it take to cover the cost? Usually fewer than you'd think.
The cost of doing nothing
Each figure below comes straight from the ROI calculator's starting values.
Without predictive scoring, donors ready for a major gift look like every other row in the database. At $5,000 per major gift, two missed prospects add up fast.
Sorting lists, building segments, and moving contacts by hand takes time a small team does not have. Eight hours a month at $25 an hour is real money.
Once a donor lapses, the industry recapture rate is about 4%. Catching the signal early is the only reliable save.
What's included
Built for a team that launches in January and needs to be up and running fast.
Up to 1,000 records, with neighborhood groups and individual donors tracked side by side and a full history on every profile.
Send newsletters to different segments and individual emails from the same system that holds your records, plus up to 3 Journey Automations running at once. No separate subscription.
Embedded donation forms, text to give, and standard ticketed events, all feeding straight into your records.
Prepare for donor meetings, identify major gift ask amounts, write personalized thank you emails, and prioritize the team's daily to do list, all powered by your own data.
Scores every person in your database for major gift propensity, flags lapse risk early, and shows which one time donors look like future monthly givers, with Prospect AI alongside it.
Charitable giving history and capacity indicators built into every donor profile. Know what to ask before walking into the room.
Reach the Bloomerang team whenever a question comes up during launch and beyond.
Meet Penny
A look at how Penny works once DC Parks Alliance's donor history lives in Bloomerang.
Every other AI tool gives every nonprofit the same generic answer. Penny is trained on your specific database, so her advice reflects your donors, your history, your mission.
Competitive comparison
| Feature | Bloomerang | Google Sheet | HubSpot |
|---|---|---|---|
| Built for nonprofit donor management | ✓ Included | ✗ No | ~ General purpose CRM |
| Email marketing in the same system | ✓ Included | ✗ No | ~ Depends on plan |
| Predictive donor intelligence | ✓ Included | ✗ No | ~ Not donor specific |
| Support | ✓ Unlimited | ✗ No | ~ Depends on plan |
What nonprofits say
"We did a Bloomerang demo and I was like, 'This is it.' It has everything we want, everything we'll need in the future. It's so intuitive, and the onboarding process was very seamless."Becca Gray, Pensacola Habitat for Humanity
"Bloomerang is one of the best giving platforms I've ever seen. It makes it so easy to run everything from peer to peer fundraising, to transaction reports, to event check in."Beth Hill, Lakeland Volunteers in Medicine
"We did our due diligence looking at other CRMs, but Bloomerang was the clear winner. With Bloomerang, I feel like we're finally running the department the way it should be run."Julie Angulo, ScholarMatch
Nonprofits like yours
More than 26,000 nonprofits use Bloomerang to keep donors, groups, and communications in one place. DC Parks Alliance can start on the same foundation from its first day.
The result
more raised on average
Bloomerang clients also see 154%+ first-time donor retention and 13%+ major gift growth.
See it in action
Tap any video to watch it.

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Personalized donor engagement just got a whole lot easier with Journey Automation!
The transformation
Without Bloomerang
With Bloomerang
Your investment
Everything below comes together in a single annual investment.
It's not because they're locked in. It's because the system works, and the team behind it genuinely wants nonprofits to succeed. When you thrive, we thrive.
The path forward
A shared plan for DC Parks Alliance and Team Bloomerang, so nothing falls through the cracks between now and launch.
We covered what DC Parks Alliance needs from a CRM: tracking neighborhood groups and donors, major gifts and smaller gifts, and communications to different segments.
Bloomerang and DC Parks AllianceA first look at Bloomerang, shown on the same call, so the team can see how groups, donors, and email work together.
BloomerangWalk through the proposal together, including the plan, the price, and any questions from the team.
Bloomerang and DC Parks AllianceShow the wider DC Parks Alliance team Bloomerang and confirm the plan that fits.
DC Parks AllianceSign, meet your onboarding specialist, and get the CRM running in time for the January launch.
BloomerangSee it in action
Kevin Meyer can walk through any of these live on your next call.
Your path to getting started
A simple four step path from signed contract to confident team.
| Core products | Welcome call | 1:1 follow-ups | Typical timeline | Your time |
|---|---|---|---|---|
| CRM & Fundraising | 1 hour group call | Two 1 hour calls | About 6 weeks | About 8 to 10 hours total |
This is an example of two core product onboarding. Timeline, effort, and number of calls depends on core products purchased.
Meet your onboarding contact, enroll in Bloomerang Learning, and register for a Group Welcome Call.
Discuss your goals, priorities, account setup, and the onboarding plan alongside other new Bloomerang customers.
Complete your assigned on-demand courses in Bloomerang Learning, your primary source for product training.
Ask questions about the Bloomerang products you purchased, including CRM, Fundraising, or Volunteer, and build on what you learned through Bloomerang Learning and group training.